Growth Potential, Realized

Bartram Associates partners with technology companies and private equity firms to increase the trajectory of customer adoption, retention and expansion, through focused engagements that upgrade critical post-sale capabilities to deliver sustainable value creation for investors and operators.

Services

Targeted programs to upgrade post-sales capabilities and boost retention and expansion outcomes

Organizational Diagnostic

Assess maturity of post-sale capabilities- auditing adoption of best demonstrated practices and identifying performance gaps across critical operating and financial KPIs

Customer Success Strategy

Post-sale strategy foundations (adoption framework, customer journey mapping, customer segmentation) with action plan to accelerate value realization and boost NRR outcomes

Post-Sale Analytics

Post-sale analytics foundations (renewal forecasting, health scoring, propensity-to-buy model, VOC programs), with action plan to increase executive visibility and boost NRR outcomes

High-Impact Playbooks

Targeted initiatives to upgrade high-ROI post-sale playbooks, including onboarding, success planning & EBRs, risk intervention, and renew/expand workflows

Churn Reduction

Diagnose churn drivers and surface at-risk customer segments and accounts; implement fast-cycle "get well" programs to mitigate urgent risks and increase GRR

M&A Integration

Ensure successful integration of post-sale organization post-merger, including comparative assessment and standardization, and flagging critical integration risks

Talent Strategy

Implement best-fit organizational design, role definition, coverage models and compensation strategy to achieve organizational alignment and maximize performance

Expansion Engineering

Deploy effective expansion workflows leveraging leading signals of growth potential to identify high-potential customer segments and prescribe action, boosting NRR

AI/Automation Deployment

Workshop AI and automation use cases, mapping workflows and defining data/system requirements to identify, prioritize, and accelerate AI and automation opportunities

About Bartram Associates

Andrew Cromey founded Bartram Associates in 2009 to support VC/PE-backed and public software and services companies in unlocking growth and profitability potential through fast-cycle engagements that accelerate customer adoption and value realization, and strengthen retention and expansion performance.

From 2011-2025 Andrew served as Senior Vice President, Customer Success at TSIA, a leading provider of strategic research, advisory services and performance benchmarking for global technology companies. Previously, he was Practice Manager leading the Strategy & Corporate Development Practice at CEB (Now Gartner), and worked in the Office of the Chairman and CEO spearheading the company's growth strategy and GTM initiatives. Andrew holds an MBA from the Kellogg School of Management, where he was named Motorola Scholar by the schools Technology & Innovation department, and an MS in Operations Research from the University of Maryland Smith School of Business.

With >25 years of experience supporting business model transformation and go-to-market optimization initiatives- across hundreds of global technology firms ranging from SMB to Fortune 100- Bartram Associates can help your firm uplevel its GTM performance and develop the agility needed to compete in today's economy.